{"product_id":"measuring-the-effectiveness-of-marketing-events-with-objective-ratios-von-fabian-bungers","title":"Measuring the Effectiveness of Marketing Events With Objective Ratios","description":"\u003cp\u003eProjektarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 92%, European Business School - Internationale Universität Schloß Reichartshausen Oestrich-Winkel, Sprache: Deutsch, Abstract: Within this project paper different objective ratios for measuring the effectiveness of marketing events are presented and discussed. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe first half of this paper describes the theoretical framework which is then used for analyzing different real life examples.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668361027\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668361027","offer_id":39442436489309,"sku":"9783668361027","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/13296438-35f4-4a32-8e11-fb00beaa9ad8.jpg?v=1778387439","url":"https:\/\/shop.autorenwelt.de\/products\/measuring-the-effectiveness-of-marketing-events-with-objective-ratios-von-fabian-bungers","provider":"Autorenwelt Shop","version":"1.0","type":"link"}