{"product_id":"measuring-consumer-based-brand-equity-von-selim-ahmed-und-emilia-rosemera-uzir","title":"Measuring Consumer-Based Brand Equity","description":"\u003cp\u003eThe active sportswear and athletic footwear product  group is one of the most heavily branded areas in  the global apparel market. Estimates hold that over  three-quarters of the total active sportswear  market, and nearly 80 percent of authentic  footwear, are branded. In this study, we discussed  about the importance of brand equity of sportswear  market in Malaysia. We also discussed why brand  equity is important for the sportswear market in  Malaysia? This study concerned with comparing a  range of different consumer based brand equity  measures with the intention of trying to determine  how they performed in the sportswear market. More  important, we highlighted on the existing consumer  behavior and measures of brand equity, which have  traditionally been used in the sportswear market in  Malaysia. The purpose of this research is to  investigate how the respondents are influenced by  factors of brand equity (perceived quality, brand  awareness, brand association, and brand loyalty)  towards sportswear brands. This study more focused  on Malaysian environment which is recommended in  order to obtain accurate information based on the  research findings.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838390208\"\u003e\u003ch3\u003eSportswear Market in Malaysia\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838390208","offer_id":39499019059293,"sku":"9783838390208","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/fa0d07cc-fbbf-4a75-be92-ee2090635950.jpg?v=1757741024","url":"https:\/\/shop.autorenwelt.de\/products\/measuring-consumer-based-brand-equity-von-selim-ahmed-und-emilia-rosemera-uzir","provider":"Autorenwelt Shop","version":"1.0","type":"link"}