{"product_id":"measuring-and-evaluating-the-efficacy-and-impact-of-non-commerical-advertisements-a-behavioural-analysis-von-palanisamy-viswanathan-k-pongiannan","title":"Measuring and Evaluating the Efficacy and Impact of Non-Commerical Advertisements","description":"\u003cp\u003eNon-commercial advertising is sponsored by or for a charitable institution or civic group or religious or political organization. Many noncommercial advertisements seek money and placed in the hope of raising funds. Others hope to change consumer behavior. Word-of-mouth advertising is a person to person communication that is perceived as being noncommercial, concerning goods or services: it is face-to-face product related communications between and among the friends, relatives and others. Because it is noncommercial, it is usually seen as being an unbiased source of information.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786139817849\"\u003e\u003ch3\u003eA Behavioural Analysis\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786139817849","offer_id":39447595876445,"sku":"9786139817849","price":71.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/58f3464f-8459-4ecc-89c4-874f28514267.jpg?v=1757482634","url":"https:\/\/shop.autorenwelt.de\/products\/measuring-and-evaluating-the-efficacy-and-impact-of-non-commerical-advertisements-a-behavioural-analysis-von-palanisamy-viswanathan-k-pongiannan","provider":"Autorenwelt Shop","version":"1.0","type":"link"}