{"product_id":"marketingowye-professionalnye-uslugi-von-liza-k-grosskureh","title":"Marketingowye professional'nye uslugi","description":"\u003cp\u003eV poslednie gody usiliwaüschaqsq konkurenciq w sfere uslug, izmenenie pokupatel'skogo powedeniq potrebitelej i deregulirowanie sredy professional'nyh uslug delaüt marketing wse bolee wazhnym instrumentom konkurencii dlq postawschikow professional'nyh uslug. Odnako iz-za zametnogo statusa i predyduschih ogranichenij, swqzannyh s professiej, mnogie arhitekturnye praktiki po-prezhnemu ne hotqt uchastwowat' w marketingowoj deqtel'nosti dlq prodwizheniq swoih firm. V chastnosti, ispol'zowanie Interneta schitaetsq menee neobhodimym aspektom pri primenenii komplexa marketinga. Literatura predpolagaet, chto Internet mozhet uwelichit' wozmozhnosti dlq differenciacii w srede professional'nyh uslug, i tendenciq k tomu, chto wse bol'she potrebitelej prinimaüt Internet w kachestwe osnownogo istochnika informacii, podcherkiwaet wazhnost' prinqtiq professional'nymi uslugami celostnogo marketingowogo podhoda, kotoryj wklüchaet Internet. Jeto issledowanie daet uprawlencheskie posledstwiq, demonstriruq wozmozhnosti dlq specialistow po marketingu i IT ispol'zowat' swoi nawyki w sfere professional'nyh uslug i potencial'no uchastwowat' wo wzaimowygodnyh delowyh otnosheniqh.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203236378\"\u003e\u003ch3\u003eRol' Interneta w marketinge arhitekturnyh uslug w Juzhnoj Afrike\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786203236378","offer_id":40271742435421,"sku":"9786203236378","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6336a35e-383d-41da-b86b-3db44da33908.png?v=1758348171","url":"https:\/\/shop.autorenwelt.de\/products\/marketingowye-professionalnye-uslugi-von-liza-k-grosskureh","provider":"Autorenwelt Shop","version":"1.0","type":"link"}