{"product_id":"marketing-wzaimootnoshenij-von-harikishan-reddi-dhanireddi","title":"Marketing wzaimootnoshenij","description":"\u003cp\u003eBankowskaq industriq Indii preterpela radikal'nye izmeneniq w rezul'tate mer po liberalizacii i globalizacii, predprinqtyh s 1991 goda. Banki ispytywaüt zhestkuü konkurenciü i teper' sosredotocheny na klientoorientirowannyh strategiqh dlq dostizheniq konkurentnyh preimuschestw i uderzhaniq pribyl'nyh klientow. S uwelicheniem kolichestwa bankow, produktow i uslug i prakticheski polnym otsutstwiem zatrat na pereklüchenie, klienty legko menqüt banki, kogda nahodqt luchshie uslugi i produkty. Bankam stanowitsq trudno priwlekat' nowyh klientow i, chto esche wazhnee, uderzhiwat' suschestwuüschih. Chtoby uderzhat' dorogostoqschih klientow i dostich' konkurentnogo preimuschestwa, banku sleduet sosredotochit'sq na uprawlenii otnosheniqmi s klientami. Cel' dannoj knigi - ponqt' wospriqtie klientami praktiki marketinga otnoshenij i wliqnie marketinga otnoshenij na udowletworennost' i loql'nost' klientow. V dannom issledowanii w kachestwe älementow marketinga wzaimootnoshenij rassmatriwaütsq swqz', dowerie, kommunikaciq, uprawlenie konfliktami, ämpatiq, personalizaciq, wzaimnost' i priwerzhennost'. Jeta kniga pomozhet akademikam i praktikam luchshe ponqt' praktiku marketinga otnoshenij w bankowskom sektore.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786208618834\"\u003e\u003ch3\u003eKoncepciq, älementy i praktika\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786208618834","offer_id":54071436280133,"sku":"9786208618834","price":74.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e6e19689-8153-4d21-8333-491faf1b8b7a.jpg?v=1749361273","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-wzaimootnoshenij-von-harikishan-reddi-dhanireddi","provider":"Autorenwelt Shop","version":"1.0","type":"link"}