{"product_id":"marketing-w-sporte-von-andrej-malygin","title":"Marketing w sporte","description":"\u003cp\u003eJeta kniga dlq teh, kto zanimaetsq prakticheskim marketingom w sportiwnoj industrii. S pomosch'ü unikal'noj awtorskoj koncepcii SOVATIC sportiwnyj menedzher mozhet razrabotat' äffektiwnuü programmu dlq swoej organizacii, sobytiq, towara ili uslugi. Awtor posledowatel'no i podrobno raskrywaet soderzhanie i specifiku ätogo slozhnogo processa. V knige predstawleny klüchewye atributy brenda, i osobennosti ego sozdaniq. Jeta glawa pomozhet ser'ezno usilit' marketing za schet ego koncentracii i sistematizacii. Otdel'noj i wes'ma aktual'noj sferoj sowremennogo sportiwnogo marketinga qwlqetsq marketing person (sportsmenow i trenerow). V zawershaüschej glawe raskrywaütsq osobennosti marketinga w massowom sporte.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786139579143\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786139579143","offer_id":39464600666205,"sku":"9786139579143","price":52.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b6b136f5-db56-4e44-ae02-f4dc171c8d30.jpg?v=1757482523","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-w-sporte-von-andrej-malygin","provider":"Autorenwelt Shop","version":"1.0","type":"link"}