{"product_id":"marketing-von-mihail-shibaew-und-lubow-shibaewa","title":"Marketing","description":"\u003cp\u003eDannoe uchebnoe posobie prednaznacheno dlq studentow äkonomicheskih special'nostej (bakalawry). Dostatochno kratko izlozheny teoreticheskie osnowy organizacii marketinga kak filosofii i instrumentariq predprinimatel'stwa. Posobie w dostupnoj forme znakomit s osnowami marketinga.Rassmotreny principy i metody marketingowyh issledowanij. V didakticheskom plane priwodqtsq zadachi, testy, situacii, terminologicheskij slowar' po marketingu, chto pozwolqet zakrepit' i prowerit' poluchennye znaniq.  Awtory-sostawiteli pri podgotowke ätogo posobiq stawili edinstwennuü cel': w dostupnoj forme poznakomit' studentow s osnowami marketinga i putqmi ispol'zowaniq ätih znanij na praktike, poznawat' slozhnyj i postoqnno menqüschijsq mir marketinga. V knige ispol'zowany teoreticheskie, prakticheskie i special'nye metodicheskie priemy, oblegchaüschie uswoenie materiala.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783847397557\"\u003e\u003ch3\u003eUchebnoe posobie\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783847397557","offer_id":39467974361181,"sku":"9783847397557","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d0a3c75b-c97c-46a0-b029-e07394d30151.jpg?v=1759038175","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-von-mihail-shibaew-und-lubow-shibaewa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}