{"product_id":"marketing-the-atlantic-coast-conference-womens-basketball-tournament-von-brittany-bumgarner","title":"Marketing the Atlantic Coast Conference Women's Basketball Tournament","description":"\u003cp\u003eWomen''s basketball is arguably the most popular  women''s college sport in the United States. Since  the inception of the game, the sport has grown in  ways the  pioneers could have never imagined.  Now, with the  emergence of powerhouses like the University of  Connecticut, the University of Tennessee and the  University of Maryland, women''s basketball has come  into the limelight. One of the strongest Division I  conferences is the Atlantic Coast Conference (ACC),  which includes top twenty-five teams such as  Maryland, the University of North Carolina and Duke  University. How does one market such talent? What  are the most effective methods for filling the  stands and making an impression that will keep  spectators coming back for more? This study examined  the history of women''s basketball and how the past  has influenced the ways people market and promote  the sport, specifically the marketing and  promotional techniques used by the ACC for the 2009  women''s basketball tournament in Greensboro, North  Carolina.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838379852\"\u003e\u003ch3\u003eThe past, the present and the future of women''s basketball\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838379852","offer_id":39469258539101,"sku":"9783838379852","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e4e04c7f-d35e-4017-a0b2-0fef32d2782d.jpg?v=1757658547","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-the-atlantic-coast-conference-womens-basketball-tournament-von-brittany-bumgarner","provider":"Autorenwelt Shop","version":"1.0","type":"link"}