{"product_id":"marketing-tehnologicheskih-towarow-von-yana-matkowskaq","title":"Marketing tehnologicheskih towarow","description":"\u003cp\u003eMonografiq poswqschena issledowaniü marketinga tehnologicheskih towarow. Analizu podwergaetsq teoreticheskaq konstrukciq tehnologii i ee transformaciq w towar. Issleduütsq osobennosti tehnologij i sowremennogo rynka tehnologij, predlagaetsq metodologiq marketinga tehnologicheskih towarow, wklüchaüschaq ego razrabotku, formirowanie komplexa marketinga i metodiku ocenki äffektiwnosti marketingowoj deqtel'nosti po kommercializacii innowacij.  Nauchnoe izdanie rekomenduetsq dlq sub#ektow tehnologicheskih rynkow, wenchurnyh kompanij, specialistow po innowacionnomu marketingu, innowacionnomu menedzhmentu, a takzhe dlq prepodawatelej äkonomicheskih disciplin, aspirantow i doktorantow. Mozhet byt' ispol'zowano w uchebnom processe pri prepodawanii disciplin: marketing, marketingowye kommunikacii, pablik rilejshnz, innowacionnyj marketing, innowacionnyj menedzhment, kommercializaciq innowacij, marketingowoe konsul'tirowanie i dr.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844355024\"\u003e\u003ch3\u003eKak zarabotat' na kommercializacii tehnologij\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844355024","offer_id":39470016069725,"sku":"9783844355024","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3f6a32ef-908a-48d6-be65-32fd3491d0fd.jpg?v=1759036138","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-tehnologicheskih-towarow-von-yana-matkowskaq","provider":"Autorenwelt Shop","version":"1.0","type":"link"}