{"product_id":"marketing-techniques-for-educational-programs-von-eduardo-guillen-solorzano-manuel-martinez-carballo-und-nieves-pedreira-souto","title":"MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS","description":"\u003cp\u003eIn this book we aim to evaluate to what extent the  strategic marketing planning process is applicable  to  an educational institution, and secondary to present  how this can be achieve by developing a sample  strategic marketing plan for a specific MBA.   Following an explanatory introduction, a literature  review is developed, concerning marketing as a  general discipline, the application of marketing  techniques to educational institutions, and the  strategic marketing plan as a document. With regard  to the first aim, the creation of an applicable  strategic marketing plan indicates that the  development the strategic marketing planning process  is feasible and necessary for educational  institutions in order to succeed and to enhance  their  image in the marketplace. With regard to the second  aim, using the strategic framework provided in the  literature review, an appropriate model is developed  and applied to a generic MBA, showing the benefits a  marketing plan can achieve, even in the educational  field.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838385631\"\u003e\u003ch3\u003eMARKETING MIX ANALYSIS\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838385631","offer_id":39499039178845,"sku":"9783838385631","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/002514a6-ea3b-4322-8572-ba9cc02b8265.jpg?v=1757743378","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-techniques-for-educational-programs-von-eduardo-guillen-solorzano-manuel-martinez-carballo-und-nieves-pedreira-souto","provider":"Autorenwelt Shop","version":"1.0","type":"link"}