{"product_id":"marketing-strategies-for-digital-repositories-von-angela-repanovici","title":"MARKETING STRATEGIES FOR DIGITAL REPOSITORIES","description":"\u003cp\u003eThis book outlines how to undertake a bibliometric  study, a topic of vital importance in academic  research today regarding visibility. Scientometrics  studies scientific productivity and can be applied to  all disciplines. Many analyses have been applied in  relation to bibliometric studies, but few have shown  how to actually carry out the analysis. This book  provides a guide on how to develop a bibliometric  study,  how to develop one quantitative marketing  research  about attitudes, opinions  and behaviours   of academic staff and how to apply marketing  strategies for promotion of  open access principles  through digital repositories. This book is a practical  and easy to read guide on how to carry  out a  bibliometric study for the implemention of the  open access principle, the analyses are illustrated  with practical examples about their  application and it is  directed at people from many  disciplines, who are not necessarily experts in these  fields.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838389127\"\u003e\u003ch3\u003ePROMOTION AND VISIBILITY OF SCIENTIFIC PRODUCTION THROUGH OPEN ACCESS\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838389127","offer_id":39469233569885,"sku":"9783838389127","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/165df545-6057-4d93-989d-d12faf615cca.jpg?v=1776144930","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-strategies-for-digital-repositories-von-angela-repanovici","provider":"Autorenwelt Shop","version":"1.0","type":"link"}