{"product_id":"marketing-scheme-on-peer-to-peer-p2p-communication-software-anticipating-4g-von-steffen-dubiel","title":"Marketing Scheme on Peer-to-Peer (P2P) Communication Software Anticipating 4G","description":"\u003cp\u003eInhaltsangabe:Abstract: \u003c\/p\u003e\u003cp\u003eThis diploma thesis paper is, after contemplating the current state of ITC \/ telco's shift towards commoditisation and challenges in facing the upcoming overall mobile \/ wireless development (beyond 3G, B3G, \/ 4G) aimed at prosperously resolving a marketing proposition on a quite ingenious Siemens mobile P2P communication solution, named Siemens Anyw@re PocketSERVent, by virtue of the marketers' generic means, the Product-marketing mix dedicated to fundamental questions of product, price, promotion, place (P4). Strategic marketing and ITC business as well as down-to-earth \/ operational themes will get propelled. The chief emphasis is put on surging virtualisation related to product \/ svce \/ property and, as usually less exposed, the shift towards intangible values, foremost customer relationship and momentum of the hi-tech. brand (perception). The intend is to supply a big yet detailed P2P, 3G \/ B3G and wireless picture to the marketer (even accountant) as well as applied marketing \/ pricing issues to the S\/W developer or mobile techn. expert. \u003c\/p\u003e\u003cp\u003eAfter a brief overview (ch. 1), chapter 2 is about introducing the main points rel. peer-to-peer (P2P) ? it's rather social impacts, technological mindset and ongoing research, as well as contemporary benefits. The intention is to free both the subject and evaluation from hype or byzantine aspects; to present P2P's potential as well as existent contributions to corporations aware of bus. value from IT, parelleling the fashion well-known IT players dominate e.g. Web services. \u003c\/p\u003e\u003cp\u003eChapter 3 prepares a general understanding of present-day and forthcoming ITC leitmotivs, more precisely, for why ITC, esp. 3G innovations, have been disappointing. Analysing soft product and service (svce \/ svc.) innovations is upon hard value; at the dawn of this decade's decentralisation \/ mobilisation and virtualisation following results and side effects of globalisation the tractate's author is going to constantly question whether proven and established marketing practice can answer the train of virtual ? i.e. through-and-through digital ? products, value chains, organisations or business and \/ or value creation communities. Nevertheless ch. 3's focal point is the wireless or mobile wireless, resp., upgrowth (convergence rel. mobile IP, P2P, B3G \/ 4G). \u003c\/p\u003e\u003cp\u003eAt beginning of the new millennium telcos are forced to get out of the industrial age's proprietary hardware and services. Less because of customer's [¿]\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838683874\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783838683874","offer_id":39460411408477,"sku":"9783838683874","price":74.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6b231088-0556-45fc-958c-bbfacf544c9d.jpg?v=1772779903","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-scheme-on-peer-to-peer-p2p-communication-software-anticipating-4g-von-steffen-dubiel","provider":"Autorenwelt Shop","version":"1.0","type":"link"}