{"product_id":"marketing-research-for-higher-education-industry-global-perspectives-von-wael-kortam-ghada-gad","title":"Marketing Research for Higher Education Industry","description":"\u003cp\u003eThis book is an integration of advanced marketing research work for the sake of making the higher education institutions more competitive through sending a strong message across to the marketers global changing yet rewarding marketing context theoretically and practically. The essence of this message is two-folded. First, is the marketing research imperative as emphasizing the customer sensitivity imperative in the form of seeking the truth of customer-life time value strategically and tactically by rigorous marketing research and marketing information systems. The second, is a matter of perspective imperative through focusing on multiple approaches to viewing the goals and mechanisms of building a sustainable competitive advantage for higher education in the foreseeable future.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786200538369\"\u003e\u003ch3\u003eGlobal Perspectives\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9786200538369","offer_id":39465411805277,"sku":"9786200538369","price":76.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c2f13e0e-7c20-4a66-b41a-0e3b1f042726.jpg?v=1758174836","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-research-for-higher-education-industry-global-perspectives-von-wael-kortam-ghada-gad","provider":"Autorenwelt Shop","version":"1.0","type":"link"}