{"product_id":"marketing-practice-and-its-impact-on-sales-von-abaineh-degaga","title":"MARKETING PRACTICE AND ITS IMPACT ON SALES","description":"\u003cp\u003eMarketing is a highly pervasive discipline which  tremendously affects business activities. The study  is conducted with respect to \"Marketing Practice  and its Impact on Sales\" particularly in light of  lottery marketing. Impact of marketing mix  elements, that is, product, price, promotion, and  distribution in lottery marketing was assessed. The  administration offers varieties of lotteries to the  market which are issued at different times. The  price the administration charges for the different  types of products it offers to the market currently  is rated to be fair by large number of respondents,  but there are respondents who strongly believe the  price need to be reduced so as to induce customers  to buy it more frequently. Vendors play a crucial  role in selling the administration''s products as  majority of customers buy lottery being influenced  by their approach. Vendors serve as both  salesperson and promotional means. Various  promotional tools are being employed by the  administration so as to communicate the products to  the customers. The administration distributes its  products mainly through its own branches and agents.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838393902\"\u003e\u003ch3\u003eA case Study of National Lottery Administration of Ethiopia\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838393902","offer_id":39469284065373,"sku":"9783838393902","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ce4b857f-38c0-4dc1-b753-2fd3c0edb410.jpg?v=1775628931","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-practice-and-its-impact-on-sales-von-abaineh-degaga","provider":"Autorenwelt Shop","version":"1.0","type":"link"}