{"product_id":"marketing-plan-example-virgin-atlantic-little-red-von-james-carter","title":"Marketing Plan Example: Virgin Atlantic Little Red","description":"\u003cp\u003eEssay from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st, University of Bath, language: English, abstract: Looking for how to write a marketing plan?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is a university graded marketing plan for Virgin Atlantic's new UK domestic flight service named Little Red (Launched March 2013)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis marketing plan includes:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e-Executive Summary\u003c\/p\u003e\u003cp\u003e-Corporate Objectives\u003c\/p\u003e\u003cp\u003e-Situation Review\u003c\/p\u003e\u003cp\u003e-Competitive Analysis\u003c\/p\u003e\u003cp\u003e-Perceptual Map\u003c\/p\u003e\u003cp\u003e-Market Segmentation \u0026amp; Targeting\u003c\/p\u003e\u003cp\u003e-Key Market Trends\u003c\/p\u003e\u003cp\u003e-Detailed SWOT Analysis\u003c\/p\u003e\u003cp\u003e-Portfolio Summary (Includes Portfolio Matrix)\u003c\/p\u003e\u003cp\u003e-PESTLE Analysis\u003c\/p\u003e\u003cp\u003e-Analysis Of The Current Market\u003c\/p\u003e\u003cp\u003e-Porters Five Forces Analysis\u003c\/p\u003e\u003cp\u003e-Strategic Objectives\u003c\/p\u003e\u003cp\u003e-Marketing Mix (7P's)\u003c\/p\u003e\u003cp\u003e-Proposed Marketing Budget\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656424192\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656424192","offer_id":39433075589213,"sku":"9783656424192","price":17.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d49ffdaa-6954-423d-8b52-7a1c3e12f043.jpg?v=1778048989","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-plan-example-virgin-atlantic-little-red-von-james-carter","provider":"Autorenwelt Shop","version":"1.0","type":"link"}