{"product_id":"marketing-of-luxury-cruise-liners-von-antonio-lobo","title":"Marketing of Luxury Cruise Liners","description":"\u003cp\u003eThe Services Marketing literature focuses on the  measurement of service quality and its impact and  consequences on businesses. How service quality  affects behavioural outcomes such as repeat  purchases and loyalty continues to be debated. This  study examines how service quality and customer  satisfaction operates in the cruise liner industry -  an industry which is now facing overcapacity. Based  on data collected from travellers of a luxury cruise  liner, this study analysed relevant dimensions of  service quality and their relationships on overall  satisfaction level. Additionally, it investigated  details of cruise travellers'' behavioural  intentions. The analysis revealed gaps in several  service quality attributes. Overall customer  satisfaction had a relatively strong relationship  with all the three variables of behavioural  intentions. The implications of the results of the  three studies to the services marketing literature  in general and to the cruise liner industry in  particular are discussed.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838364483\"\u003e\u003ch3\u003eSegmentation, Satisfaction and Future Patronage of Cruise Travellers\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838364483","offer_id":39499015258205,"sku":"9783838364483","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f29c7917-a474-4b93-8533-14839003d20f.jpg?v=1775627703","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-of-luxury-cruise-liners-von-antonio-lobo","provider":"Autorenwelt Shop","version":"1.0","type":"link"}