{"product_id":"marketing-management-von-russ-winer-und-ravi-dhar","title":"Marketing Management","description":"\n                                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003e\n                                                For undergraduate and graduate Marketing Management courses.\n                        \n                        \u003cbr\u003e\n                                            \n                    \u003c\/strong\u003e\n                                        Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.\n                    \n                    \u003cbr\u003e\n                                        \n                    \u003cem\u003eMarketing Management\u003c\/em\u003e\n                                         reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. \n                    \n                    \u003cbr\u003e\n                                        The fourth edition features Ravi Dahr of Yale University—one of the world’s leading scholars in behavioral decision-making—as a new coauthor. \n                    \n                    \u003cbr\u003e\n                                    \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781292023410\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781292023410","offer_id":57408689996101,"sku":"9781292023410","price":90.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f7e91c3c-83e0-4c76-a7fa-4312cf554164.jpg?v=1780978313","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-management-von-russ-winer-und-ravi-dhar","provider":"Autorenwelt Shop","version":"1.0","type":"link"}