{"product_id":"marketing-kulturnyj-von-dajs-kelli-diniz-oliwejra-de-souza","title":"Marketing kul'turnyj","description":"\u003cp\u003eV sowremennom kul'turnom landshafte, gde ochen' malo lüdej poseschaüt ili kogda-libo poseschali muzei i kul'turnye centry, otsutstwie marketingowyh praktik dlq priwlecheniq auditorii usugublqet upadok ätih uchrezhdenij. I w ätoj slozhnoj srede, nuzhdaüschejsq w peremenah, s techeniem wremeni marketing rasshirilsq ot obschego opredeleniq i primeneniq do konkretnyh znachenij i smyslow, takzhe izwestnyh kak marketingowye special'nosti, dojdq do kul'turnogo marketinga. Kul'turnyj marketing ob#edinqet koncepciü marketinga i koncepciü kul'tury s cel'ü ispol'zowaniq suschestwuüschih blagopriqtnyh uslowij dlq prewrascheniq ih w istochniki kul'tury dlq obschestwa, delaq ih cennost' ochewidnoj. V swqzi s ätim predpolagaetsq, chto dannaq rabota wneset swoj wklad, pokazaw, kak kul'turnyj marketing mozhet pomoch' powysit' uznawaemost' i interes naseleniq k muzeqm, a takzhe literaturu, rasprostranqq i socializiruq znaniq po ätoj teme, pomogaq buduschim issledowatelqm, interesuüschimsq ätoj temoj, opredelit' wozmozhnye naprawleniq dlq dal'nejshej raboty.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786207296026\"\u003e\u003ch3\u003eKak strategicheskij instrument dlq muzeew\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786207296026","offer_id":48391884702021,"sku":"9786207296026","price":49.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/471099b7-cbc4-4a2a-8c22-819c2195f240.jpg?v=1747981733","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-kulturnyj-von-dajs-kelli-diniz-oliwejra-de-souza","provider":"Autorenwelt Shop","version":"1.0","type":"link"}