{"product_id":"marketing-jemocij-svyaz-s-klientami-cherez-serdce-von-vasudev-modi-und-ravi-radzhaj","title":"MARKETING JeMOCIJ - SVYaZ' S KLIENTAMI ChEREZ SERDCE","description":"\u003cp\u003eOrganizaciq, specializiruüschaqsq na proizwodstwe gedonisticheskih potrebitel'skih towarow, udelqet bol'shoe wnimanie ämocional'noj swqzi swoih produktow ili uslug s klientami. Uspeh ätoj swqzi w formirowanii dolgosrochnyh otnoshenij i, sledowatel'no, pribyli dlq kompanii horosho izwesten. Odnako, poskol'ku ämocii neosqzaemy i menqütsq so wremenem, kompaniq dolzhna razrabotat' strategiü brendinga, kotoraq w perwuü ochered' budet priwlekat' pokupatelej za schet sensornoj swqzi, a ne za schet harakteristik produkta. Jeto pomogaet kompanii sfokusirowat'sq na loql'nosti k brendu i associacii s nim dlq powysheniq blagopriqtnogo wospriqtiq brenda. Jeto pomozhet rukowodstwu kompanii sozdat' doweritel'nye otnosheniq so swoimi klientami. Schitaetsq, chto ämocii legche perenosqt granicy, chem informaciq. Hotq ispol'zowanie ämocij w reklame, wozmozhno, i ne ubezhdaet pokupatelej kupit' towar, ono pomogaet sozdat' imidzh brenda. Bylo obnaruzheno, chto potrebitelej pobuzhdaüt k pokupke produkta ne tol'ko ämocii.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206367307\"\u003e\u003ch3\u003eS TOChKI ZRENIYa LITERATURY\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206367307","offer_id":47008768655685,"sku":"9786206367307","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d8b959ba-f068-4dec-ad08-8f5db33b2b73.png?v=1747898504","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-jemocij-svyaz-s-klientami-cherez-serdce-von-vasudev-modi-und-ravi-radzhaj","provider":"Autorenwelt Shop","version":"1.0","type":"link"}