{"product_id":"marketing-communications-in-tourism-von-erdogan-koc","title":"Marketing Communications in Tourism","description":"\u003cp\u003eThis book is based on an exploratory-qualitative  study of marketing communications in the Turkish  domestic tourism market: a sector still in  its \"infancy\" in comparison with many other  countries, but with substantial growth potential.   The rationale for the research lies in its  contribution to knowledge and understanding from an  academic perspective and its applied relevance to  marketing communications initiatives in the world  of practical management. The book particularly looks at the influence of gender in family holidays in the Turkish domestic tourism market especially from perceptual and information processing perspectives.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838363455\"\u003e\u003ch3\u003eThe Influence of Gender in Family Holiday Decision Making in Turkey\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838363455","offer_id":39499087773789,"sku":"9783838363455","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/daf56e25-8699-4a1f-8a2b-1ec76f55b45f.jpg?v=1757742512","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-communications-in-tourism-von-erdogan-koc","provider":"Autorenwelt Shop","version":"1.0","type":"link"}