{"product_id":"marketing-communications-a-european-perspective-von-patrick-de-pelsmacker-maggie-geuens-joeri-van-den-bergh-und-gudrun-roose","title":"Marketing Communications: A European Perspective","description":"\n                                Gain insight into the key concepts, techniques and applications of marketing communications\n                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003eMarketing Communications: A European Perspective, 8th Edition, \u003c\/strong\u003e\n                                        by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries and markets that help you understand core concepts, frameworks, and mechanism better.\n                \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781292737225\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781292737225","offer_id":55452926181701,"sku":"9781292737225","price":69.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/73461_d7e0aab3-9839-4c14-8f16-a21cde55f7cb.jpg?v=1783137851","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-communications-a-european-perspective-von-patrick-de-pelsmacker-maggie-geuens-joeri-van-den-bergh-und-gudrun-roose","provider":"Autorenwelt Shop","version":"1.0","type":"link"}