{"product_id":"marketing-and-smart-technologies-von-undefined","title":"Marketing and Smart Technologies","description":"This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9789813341821\"\u003e\u003ch3\u003eProceedings of ICMarkTech 2020\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9789813341852\"\u003e\u003ch3\u003eProceedings of ICMarkTech 2020\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9789813341821","offer_id":40150869016669,"sku":"9789813341821","price":353.09,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9789813341852","offer_id":39926629597277,"sku":"9789813341852","price":255.73,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/5c379873-b884-4eaa-827b-5fa10a304fa9.jpg?v=1773388064","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-and-smart-technologies-von-undefined","provider":"Autorenwelt Shop","version":"1.0","type":"link"}