{"product_id":"marketing-and-smart-technologies-proceedings-of-icmarktech-2019-von-alvaro-rocha-zorica-bogdanovic-marc-k-peter-jose-luis-reis-hrsg","title":"Marketing and Smart Technologies","description":"\n                                \n                \u003cp\u003eThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia \u0026amp; Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9789811515668\"\u003e\u003ch3\u003eProceedings of ICMarkTech 2019\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9789811515637\"\u003e\u003ch3\u003eProceedings of ICMarkTech 2019\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9789811515668","offer_id":39466700144733,"sku":"9789811515668","price":160.49,"currency_code":"EUR","in_stock":true},{"title":"Hardcover - 9789811515637","offer_id":40150759702621,"sku":"9789811515637","price":160.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/09003c55-bbd1-4914-abdf-df8273715b04.jpg?v=1773387563","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-and-smart-technologies-proceedings-of-icmarktech-2019-von-alvaro-rocha-zorica-bogdanovic-marc-k-peter-jose-luis-reis-hrsg","provider":"Autorenwelt Shop","version":"1.0","type":"link"}