{"product_id":"marketing-and-entrepreneurship-strategies-von-olusola-osineye","title":"Marketing And Entrepreneurship Strategies","description":"\u003cp\u003eThe purpose of this paper was to investigate the business practices of Afro-  Caribbean (ACB) ethnic minority entrepreneurs in the UK, with specific focus on their  entrepreneurship and marketing activities. Additionally, the influence of the  entrepreneurs¿ educational background and the sector of operation were also  evaluated. Analyses of the findings obtained through electronic and mail  questionnaires from twenty-seven (27) ACB small business owners indicate that  their marketing activities involved the use of both transactional and relational  strategies. With respect to their entrepreneurship practices, the results revealed that  the ACB business owners preferred the niche minority market. It was also found that  the marketing strategies adopted were influenced by the entrepreneurs¿ educational  background and the sector of operations.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783847304630\"\u003e\u003ch3\u003eOf Ethnic Minority Businesses in the UK\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783847304630","offer_id":39476374011997,"sku":"9783847304630","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c6475e85-1878-4ae7-8860-dbed927bda8f.jpg?v=1758345101","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-and-entrepreneurship-strategies-von-olusola-osineye","provider":"Autorenwelt Shop","version":"1.0","type":"link"}