{"product_id":"marketing-across-cultures-von-jean-claude-usunier-und-julie-anne-lee","title":"Marketing Across Cultures","description":"\n                                \n                \u003cp\u003eIn an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. \u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        \n                    \u003ci\u003eMarketing Across Cultures\u003c\/i\u003e\n                                         examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts. \n                \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e \u003c\/p\u003e\n                                \n                \u003cp\u003eFull of up-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.  \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780273757733\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9780273757733","offer_id":57408702349637,"sku":"9780273757733","price":96.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/73461_351c3fb3-27b6-4c7d-b67a-2839e41fc5b7.jpg?v=1787976184","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-across-cultures-von-jean-claude-usunier-und-julie-anne-lee","provider":"Autorenwelt Shop","version":"1.0","type":"link"}