{"product_id":"marketing-5-0-technology-for-humanity-von-philip-kotler-hermawan-kartajaya-iwan-setiawan","title":"Marketing 5.0","description":"\u003cp\u003eRediscover the fundamentals of marketing from the best in the business\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn Marketing 5.0, the celebrated promoter of the \"Four P's of Marketing,\" Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFollowing the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e* Artificial Intelligence for marketing automation\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e* Agile marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e* \"Segments of one\" marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e* Contextual technology\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e* Facial recognition and voice tech for marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e* The future of Customer Experience (CX)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e* Transmedia storytelling\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e* The \"Whatever-Whenever-Wherever\" service delivery\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e* \"Everything-As-A-Service\" business model\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e* Internet of Things and blockchain for marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e* Virtual and augmented reality marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e* Corporate activism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781119668510\"\u003e\u003ch3\u003eTechnology for Humanity\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Hardcover - 9781119668510","offer_id":39280999202909,"sku":"9781119668510","price":30.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3fb10af5-534c-4104-9427-ffba581fdc65.jpg?v=1783051374","url":"https:\/\/shop.autorenwelt.de\/products\/marketing-5-0-technology-for-humanity-von-philip-kotler-hermawan-kartajaya-iwan-setiawan","provider":"Autorenwelt Shop","version":"1.0","type":"link"}