{"product_id":"market-segmentation-via-consumer-human-behavior-analysis-von-james-kolacek","title":"Market Segmentation via Consumer Human Behavior Analysis","description":"\u003cp\u003eThe trend in marketing today is the building of    relationships with the customer. However before   relationship-building can occur, the marketer must   understand that diverse people purchase different  products for different needs. Much research has been  published on personality type directing human  behavior. These days, many firms utilize behavioral  profiling instruments such as the MBTI in their  employee-assessment processes, in order to assign  desired personality \"types\" to specific assignments.  In the same way, the detection of consumer  personality types can target products for specific,  perceived needs.      Behavioral instruments such as the MBTI, while  offering significant insight into individual  personality types, are often quite lengthy (e.g., 126  questions) and hence are not expedient for realistic  consumer participation.      If an abbreviated testing instrument could be  developed, with Jungian typological roots, and could  be validated to be statistically analogous to the   MBTI instrument, then this abbreviated, \"new\"  instrument would be of significant value to  marketers, who would then be able to ascertain  consumer buying behavior with higher degrees of   accuracy.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843363976\"\u003e\u003ch3\u003eThe utilization of behavioral profiling instruments to target specific consumer Market Segments\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843363976","offer_id":39494496157789,"sku":"9783843363976","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/dabba6c5-550d-4489-8fe5-a701df5c2afa.jpg?v=1757827390","url":"https:\/\/shop.autorenwelt.de\/products\/market-segmentation-via-consumer-human-behavior-analysis-von-james-kolacek","provider":"Autorenwelt Shop","version":"1.0","type":"link"}