{"product_id":"market-segmentation-and-branding-in-the-hotel-industry-with-special-references-to-hilton-cooperation-von-nora-burkard","title":"Market Segmentation and Branding in the Hotel Industry","description":"\u003cp\u003eSeminar paper from the year 2003 in the subject Tourism - Miscellaneous, grade: 1,3 (A), University of Applied Sciences Worms (Tourism), course: WS 2003, language: English, abstract: In today¿s market place managers are constantly seeking to find the best ways to reach and serve their customers. Market segmentation, dividing the market into submarkets, and branding products and services plays a major part in marketing activities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGlobalization is one of words used nowadays to describe the convergence of cultures. Cultures are believed to move closer together as a result of increased travel, better communication methods and enhanced transportation opportunities. Companies try to anticipate this change by offering standardized products to a global audience. Cultural differences are a logical barrier to standardization of the marketing strategies on a global scale. However, even on a national scale, there are many different types of consumers, who need to be treated differently. Market segmentation plays a major part in marketing, as all marketing activties depend on precisely defined and carefully choosen market segments.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656085058\"\u003e\u003ch3\u003eWith Special References to Hilton Cooperation\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656085058","offer_id":39445147811933,"sku":"9783656085058","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/43744ff8-898d-417f-b771-fadb912f817b.jpg?v=1777872003","url":"https:\/\/shop.autorenwelt.de\/products\/market-segmentation-and-branding-in-the-hotel-industry-with-special-references-to-hilton-cooperation-von-nora-burkard","provider":"Autorenwelt Shop","version":"1.0","type":"link"}