{"product_id":"market-entry-into-the-usa-von-ralf-drews-und-melissa-lamson","title":"Market Entry into the USA","description":"\n                                \n                \u003cp\u003eThis book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently.\u003c\/p\u003e\n                                \n                \u003cp\u003eAnother aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its “go\/no-go” decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783319171234\"\u003e\u003ch3\u003eWhy European Companies Fail and How to Succeed\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783319171234","offer_id":40499535151197,"sku":"9783319171234","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b47b21cb-41b7-4775-b8bb-bd3646eb704d.jpg?v=1775623781","url":"https:\/\/shop.autorenwelt.de\/products\/market-entry-into-the-usa-von-ralf-drews-und-melissa-lamson","provider":"Autorenwelt Shop","version":"1.0","type":"link"}