{"product_id":"managing-customer-expectations-von-nadav-goldschmidt","title":"Managing Customer Expectations","description":"\u003cp\u003eAn organization''s success and even survival depends  on its ability to fulfill its customers''  expectations. Thus, understanding customers''  expectations and especially the variables that  influence these expectations are fundamental for any  organization. The service marketing literature has  given considerable attention to a wide variety of  variables that influence customers'' expectations.  However, only limited attention has been given to  customer demographic characteristics and  personality. The purpose of this work is to explore  these influences. Specifically, this work examines  the influence of four personality traits (positive  and negative affect, agreeableness,  conscientiousness, and optimism\/pessimism) and four  demographic characteristics (age, gender, level of  education, and income level) on two levels of  customer expectations - desired and adequate.     This book fits both practitioners and academics  audiences. Executives and managers can use this work  to better understand what their customers want.  Professors and students can use this book to gain in- depth knowledge to the area of customer expectations.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838317175\"\u003e\u003ch3\u003eUnderstanding the Influence of Customer Demographic Characteristics and Personality\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838317175","offer_id":39497094168669,"sku":"9783838317175","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1b1c340d-ba5b-4543-8120-b23cf686fab0.jpg?v=1759211529","url":"https:\/\/shop.autorenwelt.de\/products\/managing-customer-expectations-von-nadav-goldschmidt","provider":"Autorenwelt Shop","version":"1.0","type":"link"}