{"product_id":"managing-corporate-culture-after-a-m-a-example-daimlerchrysler-how-can-one-develop-a-mutual-or-common-culture-after-a-large-merger-or-acquisition-von-marcel-franck","title":"Managing Corporate Culture after a M\u0026A (example DaimlerChrysler)","description":"\u003cp\u003eSeminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Nürtingen University (International Management, Intercultural Communication), language: English, abstract: In terms of globalization, enterprises have to be aware of their own identity, values and\u003c\/p\u003e\u003cp\u003ethoughts and develop a grasp for interaction with foreign cultures. So it¿s not only some kind\u003c\/p\u003e\u003cp\u003eof business behavior necessary, it is also important to know something about the values,\u003c\/p\u003e\u003cp\u003emorals and attitudes for a better interaction. Even more important is a survey, if you plan a\u003c\/p\u003e\u003cp\u003emerger or an acquisition with a foreign company. Researches proof, that 50-70 % of all\u003c\/p\u003e\u003cp\u003emergers don¿t succeed. This essay deals with the difficulty of consolidating two different\u003c\/p\u003e\u003cp\u003ecorporate cultures to one common culture. In order to visualize this issue, DaimlerChrysler is\u003c\/p\u003e\u003cp\u003etaken as an example. Culture is an ¿everyday thing¿, it is present in every situation. It is a guideline for living\u003c\/p\u003e\u003cp\u003etogether in large groups, giving rules to act and behave. In most instances these facts are not\u003c\/p\u003e\u003cp\u003ewritten down but unexpressed rules. There are many definitions in literature. The most\u003c\/p\u003e\u003cp\u003ewidespread definition is likely\u003c\/p\u003e\u003cp\u003e¿Culture refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes,\u003c\/p\u003e\u003cp\u003emeanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the\u003c\/p\u003e\u003cp\u003euniverse, and material objects and possessions acquired by a group of people in the course of\u003c\/p\u003e\u003cp\u003egenerations through individual and group striving¿.\u003c\/p\u003e\u003cp\u003eAlready the Egyptians and Romans created their own distinct hierarchies, laws, knowledge\u003c\/p\u003e\u003cp\u003ebases and values and tried to preserve it over several hundred years. Culture is needed to organize and administrate a group of people or whole population. Nowadays this lead to\u003c\/p\u003e\u003cp\u003esophisticated cultures in every country of the world. These cultures are non-static grown\u003c\/p\u003e\u003cp\u003eindividual reflections of society that are always adapting to their environment.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783640210206\"\u003e\u003ch3\u003eHow can one develop a mutual or common culture after a large merger or acquisition?\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783640210206","offer_id":39428448288861,"sku":"9783640210206","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4bb20442-7c31-4f6f-85a4-04ea5f00536c.jpg?v=1777609717","url":"https:\/\/shop.autorenwelt.de\/products\/managing-corporate-culture-after-a-m-a-example-daimlerchrysler-how-can-one-develop-a-mutual-or-common-culture-after-a-large-merger-or-acquisition-von-marcel-franck","provider":"Autorenwelt Shop","version":"1.0","type":"link"}