{"product_id":"luxury-online-von-uche-okonkwo","title":"Luxury Online","description":"This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781349364176\"\u003e\u003ch3\u003eStyles, Systems, Strategies\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781349364176","offer_id":40181202124893,"sku":"9781349364176","price":64.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0a6c6fd8-7723-42ef-8b00-73677a36807f.jpg?v=1775621061","url":"https:\/\/shop.autorenwelt.de\/products\/luxury-online-von-uche-okonkwo","provider":"Autorenwelt Shop","version":"1.0","type":"link"}