{"product_id":"luxury-consumption-in-china-von-kasper-brandi-petersen","title":"Luxury consumption in China","description":"\u003cp\u003eThe large international brands often get all the attention when the  potential of the Chinese luxury fever is discussed. Instead this book  investigates the drivers of success for the numerous small  international luxury brands that currently are flooding into China.  Through a case study of two of the most progressive Scandinavian  design firms  in China ¿ Georg Jensen and Rosendahl ¿ 7 drivers of  success for small- and medium-sized firms are identified.  The book is based on field studies and interviews with executives  from the case firms, Danish embassy executives and professors in  China and Denmark.  The objective is to make China more accessible to the many small  and medium-sized enterprises that currently refrain  from market entry because of the incalculable nature of China's 1.3  billion consumers.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844395570\"\u003e\u003ch3\u003eThe potential of niche luxury brands and design SME's in the first-tier cities\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844395570","offer_id":39471325544541,"sku":"9783844395570","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/651e6290-0c60-4390-af9c-8f21dddd0ef5.jpg?v=1775626747","url":"https:\/\/shop.autorenwelt.de\/products\/luxury-consumption-in-china-von-kasper-brandi-petersen","provider":"Autorenwelt Shop","version":"1.0","type":"link"}