{"product_id":"loyalty-to-product-variants-von-jaywant-singh","title":"Loyalty to Product Variants","description":"\u003cp\u003eProducts in fast moving consumer goods categories  come as different variants such as pack-sizes,  pack-types, flavours, forms, formulae, etc. These  variants are functionally highly differentiated from  each other, often each based on a specific  attribute. This research study empirically examined  whether these functional differences affect customer  loyalty for the variants of products.  A number of  market performance measures were used to assess the  impact of market shares size on levels of  loyalty. This book is useful tool for understanding  a robust method of examining  patterns of loyalty in consumer markets. The  findings here have conceptual and practical  significance, giving insights into a so far largely  unknown aspect of consumer behaviour. This knowledge  should help business managers develop a better  understanding of marketing management-related issues  such as product, line and brand management,  assessing competitive tactics, setting targets for  new brands, and impact of promotion and other  marketing mix factors on the growth of brands. The  book should also help consumer researchers as it  reveals several future research directions.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838346465\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838346465","offer_id":39498933960797,"sku":"9783838346465","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/dbb8c617-af76-4c70-8843-147b52743f1b.jpg?v=1759206020","url":"https:\/\/shop.autorenwelt.de\/products\/loyalty-to-product-variants-von-jaywant-singh","provider":"Autorenwelt Shop","version":"1.0","type":"link"}