{"product_id":"low-income-consumer-behaviour-von-ayantunji-gbadamosi","title":"Low-Income Consumer Behaviour","description":"\u003cp\u003eAs marketing environment becomes more volatile in  recent times, the need for businesses to have an in- depth understanding of how consumers react to  marketing stimuli also becomes more compelling. This  is because their success is inextricably linked to  how satisfied consumers are in relation to their  offerings. This can be very challenging considering  the diversity which exists among consumers in  relation to many factors such as age, gender and  income. Thus, generalisation in consumer behaviour  without due reference to the contextual factors  identified among each consumer segment will provide  a limited understanding of their decision making.  Hence, this book explores the salient beliefs,  central motivation, and attitudes of low-income  women consumers in relation to their consumption of  low-involvement grocery products. It features a  comprehensive synthesis of thoughts as conceptually  linked to findings from an empirical study on the  day-to-day purchase behaviour of these consumers.  Business students, especially those studying  marketing, and marketing practitioners will benefit  immensely from the insights offered in this textbook.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838349923\"\u003e\u003ch3\u003eA Contextual Focus on Women and Low-Involvement Grocery Products\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838349923","offer_id":39469158301789,"sku":"9783838349923","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/574c06a6-c029-4528-b7d2-bc720f374786.jpg?v=1757911303","url":"https:\/\/shop.autorenwelt.de\/products\/low-income-consumer-behaviour-von-ayantunji-gbadamosi","provider":"Autorenwelt Shop","version":"1.0","type":"link"}