{"product_id":"lingwopragmatika-bankowskogo-diskursa-von-tatqna-mahortowa","title":"Lingwopragmatika bankowskogo diskursa","description":"\u003cp\u003eV knige predstawlen komplexnyj analiz nemeckoqzychnogo bankowskogo diskursa kak ob#ekta lingwokul'turologicheskogo izucheniq: opredelqütsq ego  strukturnye i funkcional'nye harakteristiki,  rassmatriwaütsq intencional'nyj i zhanrowyj aspekty.  Znachitel'noe wnimanie udeleno tipologii zhanrow  bankowskogo diskursa. Osoboe mesto zanimaet  issledowanie bankowskogo prospekta kak odnogo iz  zhanrow bankowskogo diskursa. Vyqwlqütsq strukturnye,  soderzhatel'nye i qzykowye priznaki, formiruüschie  pragmaticheskij potencial bankowskogo prospekta,  qwlqüschegosq klüchewym instrumentom kommunikatiwnoj  deqtel'nosti banka. Teoreticheskie polozheniq  illüstriruütsq mnogochislennymi primerami iz  autentichnyh textow. Material, izlozhennyj w rabote,  mozhet byt' ispol'zowan studentami, aspirantami,  prepodawatelqmi, a takzhe specialistami po swqzqm s  obschestwennost'ü, reklame i kommunikaciqm.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843304214\"\u003e\u003ch3\u003eIntencii, strategii, zhanry\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843304214","offer_id":39469270433885,"sku":"9783843304214","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/91e8a2b0-df26-4fc2-8d8a-8dcc3bc83da0.jpg?v=1759122349","url":"https:\/\/shop.autorenwelt.de\/products\/lingwopragmatika-bankowskogo-diskursa-von-tatqna-mahortowa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}