{"product_id":"lights-camera-campaign-media-politics-and-political-advertising-von-david-a-schultz-david-a-schultz-hrsg","title":"Lights, Camera, Campaign!","description":"\u003cp\u003eTelevision sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media ¿ the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives ¿ and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780820468310\"\u003e\u003ch3\u003eMedia, Politics, and Political Advertising\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9780820468310","offer_id":39415740006493,"sku":"9780820468310","price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/97a96c5e-3578-4751-afe6-5dcf8838855b.jpg?v=1776485325","url":"https:\/\/shop.autorenwelt.de\/products\/lights-camera-campaign-media-politics-and-political-advertising-von-david-a-schultz-david-a-schultz-hrsg","provider":"Autorenwelt Shop","version":"1.0","type":"link"}