{"product_id":"lidls-implementation-of-discount-supermarkets-in-sweden-von-hauke-barschel","title":"LIDL's implementation of discount supermarkets in Sweden","description":"\u003cp\u003eSeminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified analysis of a company¿s internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analysis encompasses an investigation of the external environment (PEST), a risk assessment and a consideration of market entry strategies. Furthermore it adds an identification of implications for the marketing mix and implications for organisational resources and management.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783638649735\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783638649735","offer_id":39438693466205,"sku":"9783638649735","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1a4afd1b-1bb1-4b25-9056-f4c4c86f5ae7.jpg?v=1777264722","url":"https:\/\/shop.autorenwelt.de\/products\/lidls-implementation-of-discount-supermarkets-in-sweden-von-hauke-barschel","provider":"Autorenwelt Shop","version":"1.0","type":"link"}