{"product_id":"lexika-predmetnoj-oblasti-pr-von-o-v-klimowa","title":"Lexika predmetnoj oblasti PR","description":"\u003cp\u003eLexika predmetnoj oblasti PR prochno woshla w nashu zhizn'. Ona nerazrywno swqzana s reklamoj, menedzhmentom i marketingom, biznesom i politikoj, postoqnno zwuchit w SMI i obydennoj rechi. Na sowremennom ätape osnownaq massa slowarej, opisywaüschih lexiku predmetnoj oblasti «Swqzi s obschestwennost'ü», predstawlena älektronnymi istochnikami (materialy interneta), poätomu osnowoj issledowaniq lexiki PR stal odin iz takih slowarej (slowar' PR-terminow Antona Parhomenko, opublikowannyj w seti internet w mae 2006 g.). Naglqdnee wsego prosledit' stanowlenie i razwitie lexiki predmetnoj oblasti PR mozhno na materiale pressy, a takzhe anketirowaniq naseleniq, tak kak urowen' fixacii lexem i slowosochetanij nowoj predmetnoj oblasti demonstriruet «wklüchennost'» special'nyh slow w obydennuü rech'. Lexicheskie associacii qwlqütsq indikatorom sformirowannosti komplexnyh smyslow slowa. Mozhno predpolozhit', chto nalichie ili otsutstwie associacij, a takzhe ih harakter swidetel'stwuüt o stepeni wklüchennosti dannyh slow w obscheupotrebitel'nuü lexiku.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783847318804\"\u003e\u003ch3\u003ew sowremennom gazetnom texte i obydennoj rechi\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783847318804","offer_id":39476363657309,"sku":"9783847318804","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/50c5f3ac-339e-4cb3-8a81-09e79f81b476.jpg?v=1758260485","url":"https:\/\/shop.autorenwelt.de\/products\/lexika-predmetnoj-oblasti-pr-von-o-v-klimowa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}