{"product_id":"leveraging-the-enterprise-brand-resonance-values-von-baba-gnanakumar-und-k-sundararaman","title":"LEVERAGING THE ENTERPRISE BRAND RESONANCE VALUES","description":"\u003cp\u003eThe research aims to identify the effectiveness of leveraging the brand equity strategies based on interactive effects of three factors: degree of complementarities between the brand building through cause related marketing, green marketing, web blogs and social group endorsements, cognizant of branding effects on value stages of the market multipliers  and judicious marketing program investment that result  in a number of different customer related outcomes. The key dimensions of brand resonance about consumer loyalty, attachment and engagement with the brand  are interpreted from the brand-related marketing activities. The research was conducted among the customers of the high brand equity firms to portray the significance of societal marketing deeds over  the enterprise brand resonance. The EBR came from consistently fulfilling a social promise and  creating a great customer experience through the marketing  mix programmes that ensure credibility to the firm. The research aggressively pursues the marketing manager to create social values to leverage their business values by stick on to societal marketing deeds.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838320861\"\u003e\u003ch3\u003eA STUDY THROUGH SOCIETAL MARKETING DEEDS\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838320861","offer_id":39499024859229,"sku":"9783838320861","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/705a8b83-8db0-4c2c-9d0a-393d904db2c5.jpg?v=1758260019","url":"https:\/\/shop.autorenwelt.de\/products\/leveraging-the-enterprise-brand-resonance-values-von-baba-gnanakumar-und-k-sundararaman","provider":"Autorenwelt Shop","version":"1.0","type":"link"}