{"product_id":"leveraging-mobile-media-von-valerie-feldmann","title":"Leveraging Mobile Media","description":"\n                                \n                \u003cp\u003eMobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783790815757\"\u003e\u003ch3\u003eCross-Media Strategy and Innovation Policy for Mobile Media Communication\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783790815757","offer_id":49593325289797,"sku":"9783790815757","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f59a78cd-4ed3-494f-adb8-6bf5700c96c2.jpg?v=1775622986","url":"https:\/\/shop.autorenwelt.de\/products\/leveraging-mobile-media-von-valerie-feldmann","provider":"Autorenwelt Shop","version":"1.0","type":"link"}