{"product_id":"leveraging-ict-penetration-in-sri-lanka-using-local-language-von-wathsala-perera","title":"Leveraging  ICT Penetration in Sri Lanka using Local Language","description":"\u003cp\u003eInformation and Communication Technology (ICT) is a  powerful tool for gaining competitive advantage in  any industry.The Small and Medium  Enterprise(SME)sector is the driver of the economy.  However,many SME proprietors and employees lack  English language skills,which may hinder them in  using ICT effectively.Local language applications  would provide an avenue for non-English speakers to  effectively use ICT and improve their  competitiveness.Studies were conducted to  assess(1)what Sinhala and Tamil applications are  currently available in Sri Lanka and (2)the awareness  and usage of such applications by SMEs in various  parts of the country. The study also identified the  factors restricting the use of local language  computing.Based on the SWOT analysis of the factors  identified by the study we propose a number of ways  to increase the use of ICTs by SMEs.Two of these  strategies are(1)to conduct a campaign to increase  awareness of local-language applications in the  country and(2)to set up a scheme to promote the  development of local-language software.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844307252\"\u003e\u003ch3\u003eFocus group - small and medium scale enterprise-SME\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844307252","offer_id":39495984840797,"sku":"9783844307252","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b70dda29-7ef4-49ca-b683-3722cd497f60.jpg?v=1773382324","url":"https:\/\/shop.autorenwelt.de\/products\/leveraging-ict-penetration-in-sri-lanka-using-local-language-von-wathsala-perera","provider":"Autorenwelt Shop","version":"1.0","type":"link"}