{"product_id":"lets-get-engaged-crossing-the-threshold-of-marketing-s-engagement-era-von-undefined","title":"Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era","description":"\n                                \n                \u003cp\u003e\n                                        Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the \n                    \n                    \u003ci\u003eJournal of the Academy of Marketing Science (JAMS)\u003c\/i\u003e\n                                         and \n                    \n                    \u003ci\u003eAMS Review\u003c\/i\u003e\n                                        . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.\n                \n                \u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                        This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled \n                    \n                    \u003ci\u003eLet’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era\u003c\/i\u003e\n                                        . The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.\n                \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783319791739\"\u003e\u003ch3\u003eProceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783319118147\"\u003e\u003ch3\u003eProceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783319791739","offer_id":39611490762845,"sku":"9783319791739","price":213.99,"currency_code":"EUR","in_stock":true},{"title":"Hardcover - 9783319118147","offer_id":39835568439389,"sku":"9783319118147","price":213.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a53cb0ec-78b9-4c6f-a212-d0b2b0f82d14.jpg?v=1767331843","url":"https:\/\/shop.autorenwelt.de\/products\/lets-get-engaged-crossing-the-threshold-of-marketing-s-engagement-era-von-undefined","provider":"Autorenwelt Shop","version":"1.0","type":"link"}