{"product_id":"label-writing-and-planning-a-guide-to-good-customer-communication-von-tony-holkham","title":"Label Writing and Planning","description":"The label on your product is the most important document you  produce. Ask any customer; it is often the only communication they  have with  you. This book is about getting your labeling and product  information  right, and that is more important than getting customers  to buy your  products.  It is about ensuring that they buy them again,  and again.  Written primarily for the fast moving consumer goods  industries such  as food, chemicals, cosmetics and health, this book  is also essential  reading for anyone involved in label writing and  design, or product  information in any context.  Tony Holkham is a  consultant providing  expertise to a range of industries.  He has  written in-house labeling  manuals, published articles and runs  training courses on the subject.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780751403619\"\u003e\u003ch3\u003eA Guide to Good Customer Communication\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781461285236\"\u003e\u003ch3\u003eA Guide to Good Customer Communication\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Hardcover - 9780751403619","offer_id":51266226758,"sku":"9780751403619","price":106.99,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9781461285236","offer_id":39415432675421,"sku":"9781461285236","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/499974fa-ed95-4e86-83dc-21f6f500db2b.jpg?v=1761714269","url":"https:\/\/shop.autorenwelt.de\/products\/label-writing-and-planning-a-guide-to-good-customer-communication-von-tony-holkham","provider":"Autorenwelt Shop","version":"1.0","type":"link"}