{"product_id":"kontexty-priwychki-i-motiwy-von-mariq-nasimento-kunq","title":"Kontexty, priwychki i motiwy","description":"\u003cp\u003eModa i odezhda - äto portrety obschestwa, kotorye s techeniem wremeni wpitywaüt i otrazhaüt proishodqschee. No äto takzhe chrezwychajno wazhnaq sfera deqtel'nosti w Portugalii. Powedenie potrebitelej w otnoshenii mody i odezhdy mozhno ob#qsnit' neskol'kimi peremennymi, nekotorye iz kotoryh analiziruütsq w dannoj dissertacii. V ätom kontexte dannaq rabota, naprawlennaq na analiz kontexta, priwychek i motiwow portugal'skih potrebitelej mody i odezhdy, imeet tri konkretnye celi: - proanalizirowat' kontext, w kotorom potreblqetsq moda i odezhda, i w ätom smysle prosledit' za tipami odezhdy, torgowymi ploschadqmi i osnownymi brendami, prodawaemymi w Portugalii, w chastnosti w torgowyh centrah; - prowesti analiz priwychek i osnownyh motiwow potrebitelej s panoramnoj i komplexnoj tochki zreniq na rynok; - nakonec, na osnowe ranee postroennoj modeli - \"Inwentarizacii potrebitel'skogo stilq\" Sprolsa i Kendalla (1986) - opredelit' osnownye potrebitel'skie priwychki i osnownye motiwy, kotorye priwodqt k prinqtiü reshenij o pokupke, a takzhe wyqwit' potrebitel'skie segmenty.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786207175635\"\u003e\u003ch3\u003eKontexty, priwychki i motiwy portugal'skih potrebitelej modnoj i odezhnoj produkcii\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786207175635","offer_id":47670416933189,"sku":"9786207175635","price":71.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/347d2dbc-71f8-4d95-a873-d863c93a4ad2.jpg?v=1749532516","url":"https:\/\/shop.autorenwelt.de\/products\/kontexty-priwychki-i-motiwy-von-mariq-nasimento-kunq","provider":"Autorenwelt Shop","version":"1.0","type":"link"}