{"product_id":"kogda-wse-idet-ne-tak-von-ajwa-yacewichute","title":"Kogda wse idet ne tak","description":"\u003cp\u003eV nastoqschee wremq suschestwuet mnozhestwo razlichnyh prawil i rekomendacij, kotorye daüt instrukcii o tom, chto dolzhna delat' kompaniq, chtoby byt' uspeshnoj i okazywat' polozhitel'noe global'noe wliqnie na wse zainteresowannye storony. Odnako kazhdyj den' gazety pestrqt komprometiruüschimi zagolowkami, raskrywaüschimi krupnye publichnye skandaly, kotorye proishodqt dazhe w ochen' izwestnyh i uwazhaemyh kompaniqh. Poskol'ku izbezhat' publichnyh skandalow krajne slozhno ili dazhe newozmozhno, woznikaet wopros issledowaniq: Kak uluchshit' otnosheniq s obschestwennost'ü posle wowlecheniq w publichnyj skandal? Otwet na ätot wopros daetsq w hode analiza chetyreh primerow (primer 1: fal'sificirowannye kapsuly tajlenola kompanii Johnson \u0026amp; Johnson, primer 2: razliw nefti Exxon Valdez, primer 3: skandal s nastoqschim mqsom i primer 4: potogonnoe proizwodstwo kompanii Nike) i sostawleniq spiskow \"Chto delat' i chego ne delat'\" na osnowe literatury, primerow iz praktiki i mnenij äxpertow. Rezul'taty dissertacii dolzhny byt' ispol'zowany dlq oznakomleniq kompanij s suschestwuüschimi strategiqmi i luchshimi praktikami, odnako w konechnom itoge oni dolzhny pooschrqt' ih k razrabotke sobstwennyh spiskow, kotorym oni dolzhny sledowat' w sluchae wozniknoweniq publichnogo skandala.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786204800752\"\u003e\u003ch3\u003eKak uluchshit' otnosheniq s obschestwennost'ü posle wowlecheniq w publichnyj skandal? Sluchai J\u0026amp;J, Exxon Valdez, Metro Group, Nike\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786204800752","offer_id":40150788309085,"sku":"9786204800752","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/7555a17c-7901-4c3a-b49d-e2e9e38c8187.png?v=1758877419","url":"https:\/\/shop.autorenwelt.de\/products\/kogda-wse-idet-ne-tak-von-ajwa-yacewichute","provider":"Autorenwelt Shop","version":"1.0","type":"link"}