{"product_id":"kodak-fight-to-revive-swot-analysis-and-strategy-plan-von-fan-gao-jia-pan","title":"Kodak, Fight to Revive. SWOT Analysis and Strategy Plan","description":"\u003cp\u003eSeminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, University of Southern California, language: English, abstract: In this paper, we first use SWOT Analysis and Porter¿s five-force analysis to fully analyze Kodak¿s current position in the market. In addition, we discuss financial strategy, marketing strategy and several suggestions on the changing of company culture.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGlobalization and shifts in technology have changed the thinking of consumers. Digital cameras and cell phones have created a shift in the way most people take pictures and retrieve their photos. Kodak failed in reinventing the company's core business model successfully during the past few years.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe growth of new core business didn¿t make up the effects of Kodak's fast-fading film revenues. Kodak is currently in serious financial trouble: quickly going through cash, selling patents and accessing credit lines. We are facing a difficult task in what can be considered one of the hardest financial times Kodak has ever been through.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668338517\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668338517","offer_id":39451312423005,"sku":"9783668338517","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9488a276-8b22-4309-a95b-c93da0038cc9.jpg?v=1778387205","url":"https:\/\/shop.autorenwelt.de\/products\/kodak-fight-to-revive-swot-analysis-and-strategy-plan-von-fan-gao-jia-pan","provider":"Autorenwelt Shop","version":"1.0","type":"link"}