{"product_id":"know-how-of-branding-products-and-services-in-the-digital-space-von-dan-viv-nathan-mba-msc-b-a-fcim-u-k","title":"Know-How of Branding Products and Services in the Digital Space","description":"\u003cp\u003eWritten specifically for professionals of brand marketing and brand management and others wishing to do branding, this book presents a clear road map to branding\/brand-naming their product(s) or service(s) in the digital space. The author considers the concepts of brand and branding\/brand naming in the digital age and the factors likely to lead to brand-naming research, including the brand digital marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe trademarks\/brand names of most companies\/businesses are poorly chosen, however, embroiling their owners and employees failing to capture the innovation of their potential consumers\/customers. Branding\/brand naming can play a decisive role in its success or failure. The company\/business that employs a brand name that someone else is already using or a brand name too similar to someone else's face legal repercussions. This book provides know-how to choose legally defendable, strong, and effective brand names for one's company, business, product, or service.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe advent of the Internet and social media has transformed the global business world in which your company\/business enjoy worldwide visibility undreamed of a few decades ago. However, you need to be more careful in choosing and protecting your trademarks and brands.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book furnishes excellent step-by-step approach for registering a trademark, brand name, and branding a product or service of your company or business.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9798887633862\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9798887633862","offer_id":40890294599773,"sku":"9798887633862","price":26.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/542843cb-24c0-4f4c-936c-4a9d28c9c4d7.jpg?v=1754285050","url":"https:\/\/shop.autorenwelt.de\/products\/know-how-of-branding-products-and-services-in-the-digital-space-von-dan-viv-nathan-mba-msc-b-a-fcim-u-k","provider":"Autorenwelt Shop","version":"1.0","type":"link"}