{"product_id":"key-factors-in-consumer-experience-required-by-brick-and-mortar-to-successfully-attract-generation-z-von-kira-hassert","title":"Key factors in Consumer Experience required by Brick-and-Mortar to successfully attract Generation Z","description":"\u003cp\u003eMaster's Thesis from the year 2018 in the subject Leadership and Human Resource Management - Generation Y, Generation Z, grade: 1,7, University of Applied Sciences Ludwigshafen, language: English, abstract: Digitalization, globalization, innovation. In an era where the phrase ¿retail apocalypse¿ gets shouted across the globe and brick-and-mortar retailers struggle to remain competitive. Rapid technological change is fueling innovation but, is disrupting and upending traditional businesses. Offline retailers realize the need to play catch-up with fast growing online-only retailers that have a data driven approach to steadily improve their operations and understand consumer needs. In a highly competitive industry where the lack of functional differentiation is a catalyst for products and services to become increasingly exchangeable, a competitive advantage can only be created based on customer experiences. Brick-and-mortar stores admit to struggle understanding shopper needs while also facing a new Generation of consumers, that differs to any other known before. The objective of the present work is to determine key success factors in consumer experience required by brick- and mortar in order to successfully attract Generation Z.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783346003904\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783346003904","offer_id":39423958024285,"sku":"9783346003904","price":55.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e9d159a2-85d1-4a57-91b1-3358e741aaaf.jpg?v=1776833068","url":"https:\/\/shop.autorenwelt.de\/products\/key-factors-in-consumer-experience-required-by-brick-and-mortar-to-successfully-attract-generation-z-von-kira-hassert","provider":"Autorenwelt Shop","version":"1.0","type":"link"}