{"product_id":"kak-sozdat-korporatiwnuu-reputaciu-von-diogo-zhunkejra-de-kastro","title":"Kak sozdat' korporatiwnuü reputaciü","description":"\u003cp\u003eCel'ü dannoj raboty bylo issledowanie temy \"Korporatiwnaq reputaciq\" w samyh raznyh ee podhodah, poätomu my popytalis' otwetit' na wopros, chto predstawlqet soboj ponqtie reputacii, ili kakowy ego razlichnye koncepcii, i kak ono stroitsq, osnowywaqs' na mneniqh lüdej iz raznyh sloew obschestwa i sfer deqtel'nosti w korporatiwnom mire. Dlq togo chtoby luchshe ponqt' äto ponqtie, my kratko opisali kontext obschestwa, organizacij i indiwiduumow, pytaqs' ponqt' wzaimoswqz' mezhdu nimi, chtoby podkrepit' obsuzhdenie reputacii, pronizywaüschee ätu wzaimoswqz'. Dalee my otobrazili razlichnye koncepcii i podhody, kotorye byli zakrepleny w akademicheskoj diskussii po ätomu woprosu, razdeliw takim obrazom \"korporatiwnuü reputaciü\" na tri osnownyh podhoda: reputaciq kak aktiw, reputaciq kak ocenka i reputaciq kak wospriqtie. My takzhe rabotaem s aspektami, swqzannymi s krizisom, identichnost'ü i imidzhem, kotorye prisutstwuüt w razlichnyh podhodah.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206390978\"\u003e\u003ch3\u003eKonceptual'noe puteshestwie po reputacii w delowom mire\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206390978","offer_id":47021767590213,"sku":"9786206390978","price":28.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/18ea9dc8-db6c-4aac-87de-8b86fcac465d.jpg?v=1758694715","url":"https:\/\/shop.autorenwelt.de\/products\/kak-sozdat-korporatiwnuu-reputaciu-von-diogo-zhunkejra-de-kastro","provider":"Autorenwelt Shop","version":"1.0","type":"link"}